Trusted data and actionable insights to improve
generosity in the philanthropic sector
Project Updates
The Fundraising Effectiveness Project is constantly developing to better meet the needs of the community, delivering trusted data insights that help fundraisers improve their outcomes, driving growth and increasing generosity across the nonprofit sector.
The Fundraising Effectiveness Project (FEP) is the nonprofit sector’s leading benchmark initiative, offering quarterly insights into giving trends, donor retention, and overall fundraising health. These reports equip fundraisers, consultants, and sector leaders with data they can trust to guide strategic decision-making.
Volunteer ambassadors and expert-led subcommittees help interpret this data and share practical takeaways, ensuring the findings support real-world decisions and catalyze positive change.
The Fundraising Effectiveness Project has adopted a new structure that will more clearly formalize the way that it will draw on a network that will best represent the new mission and vision. Sign up below for news and updates as we grow!
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Contributors
The Fundraising Effectiveness Project would not be possible without data. With these committed data partners, the collection of data to produce the FEP report is possible. Find out more about contributing data to FEP [email protected].
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Who We Are
Trusted data and actionable insights to improve generosity in the philanthropic sector
The Fundraising Effectiveness Project (FEP) delivers trusted data insights that help fundraisers improve their outcomes, driving growth and increasing generosity across the nonprofit sector. We envision a sector where actionable data guides every fundraiser’s decisions, helping nonprofits become more effective and adaptive. Since its founding in 2006, FEP has become a leading resource for data-driven insights. FEP is a collaborative project of the Association of Fundraising Professionals (AFP) Foundation for Philanthropy and GivingTuesday.
